CAREER
General Manager
OUR CORE VALUES
Be You – We are co-contributors to our culture committed to diversity, inclusion, equity and a sense of belonging throughout our global community. We value each person as their authentic self and welcome honest and respectful dialogue as an avenue to greatness.
Dream Big – We don’t settle for the status quo. We always pursue the development of the next version of ourselves. We believe investment in the growth and resilience of our people is the foundation of building an iconic company.
Be Data-Driven – We believe data-driven decision making enables innovation and execution at velocity while ensuring repeatable success. We take on the toughest challenges as we transform the world with our platform and AI.
Better Together – We celebrate success and learn from failure as one team. We foster an aligned, collaboration-first workplace by building trust through transparency, integrity and accountability.
JOB DESCRIPTION
As a champion for collaboration, efficiency and execution, the Manager, Marketing Cloud Automation will drive the development of our email marketing channel, advancing our execution of integrated marketing techniques and marketing automation. You will create a more frictionless, predictable model for generating and executing email campaigns, while maximizing the use of technology to simplify and scale the daily processes of Geco’s digital marketing teams.
You will be the creator of change, rather than merely participating in it. You will work in both a hands-on and strategic capacity, not only developing our email program, but supporting the execution of it as well. You will guide your peers in Demand Generation through the development of a variety of promotion strategies, while proving your impact through detailed metrics. You must be curious about not just how your team works, but how other teams work together and your place in the bigger picture. You must be willing to take calculated risks, and put in the time to demonstrate yourself as a leader among your peers.
POSITION OVERVIEW
Be the in-house expert and champion of our Marketing Automation platform (Salesforce Marketing Cloud) in order to engage, convert, and increase the value of prospects and customers across the customer lifecycle.
Collaborate cross-functionally with other Marketing teams (Demand Generation, Brand & Campaign Marketing, Product Marketing, Partner Marketing, Customer Marketing…) and other organizations within Geco (Product, Go-to-Market,…) to deliver compelling, personalized engagement journeys to our prospects, customers and partners.
Execute on the Marketing Automation calendar, reflecting the requirements and SLAS of the Marketing Campaign/Experience owners and coordinating / synchronizing various campaigns.
Track the performance of promotions campaigns, and initiate feedback conversations with Marketing Campaign/Experience owners and with teams of Sales Development Representatives to drive continuous improvement.
Set KPls for the database email channel and work relentlessly to achieve and exceed those targets.
Who you are
6+ years experience developing lifecycle/ABM/nurture programs, with a focus on marketing automation/operations.
5+ years managing an automation instance (Marketing Cloud) and related system integrations.
Salesforce Marketing Cloud Expert or similar certification is required, SFDC Admin and PMP certifications a plus.
Experience in customer segmentation strategies and subscriber management across multiple channels.
Demonstrated experience implementing and managing GDPR, CCPA, and CAN-SPAM readiness.
Knowledge of industry best practices for marketing automation and the ability/desire to learn new tools and technologies quickly.